Outbound Sales

Outbound Sales is Dead, Right?

October 17, 2013

It’s difficult to be an evangelist of outbound marketing strategies today. In fact, inbound marketing mavens dismiss outbound strategies and claim that they are all but extinct.   So it was a relief to see David Skok’s recent blog post, “Why Salespeople Shouldn’t Prospect.” The post is a refreshing read, and it tells us exactly [...]

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Inbound vs. Outbound – It’s Not a Zero Sum Game

July 21, 2013

Highly respected B2B sales thought leaders and bloggers occasionally manufacture a debate that shouldn’t be played out. It’s “Inbound vs. Outbound” The Fight of the Century! The “Thrilla in Blogvilla” the “Rumble in the Tumblr”…   Admittedly the tendency is to put the strategies in different camps and posture as one against the other. The [...]

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Inside Sales Report Reveals Rapid Career Growth and Key Trends

April 16, 2013

Inside Sales has been a key sales function for a long time. The “The Great Recession” has heightened its importance as more companies realize the revenue driving potential of inside sales.  According to Trish Bertuzzi, President and Chief Strategist of The Bridge Group, the 54% increase in career demand for inside sales roles from 2009 [...]

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